What is Product-Market Fit? Product-market fit (PMF) is like a puzzle. It’s the moment when all the pieces come together, and your product perfectly meets the needs of your target market. PMF is the sweet spot where customers are clamouring for your product, and your business is thriving. The first part of achieving PMF…

Web 3 has arrived. Unlike web 2, it offers increased data transparency, fraud prevention, and the elimination of centralized data collection methods. Web 3 gives users control and ownership of their data. It is redefining how businesses are built and function using concepts like metaverse, NFTs, Dapps, DeFi, etc. These…

Being a hub of experimentation, startups are brewing with great product and marketing ideas and with so much happening, you tend to miss out on branding. Not that you want to skip it, but because it takes a fair amount of time, effort and research, which is something you can’t…

Personal Brand is quite the hot topic these days. Everybody is a personal brand and almost every single individual has an online presence through which they communicate. But the important thing here is that your online presence is only a medium for you to communicate your brand image. The impact…

Wonder why your kid is always glued to that couch staring at the television screen for hours on end? And once they have finished watching those cartoon characters they will immediately extend their hands for that Xbox and call it a day. We don’t see them playing on grounds often…